Wall Street Journal: Westin Hotels Invites Travelers to Discover a World of Well-Being with Launch of Multi-Million Dollar Campaign

On 20th March 2014, The Wall Street Journal online published an article titled: Westin Hotels Invites Travelers to Discover a World of Well-Being with Launch of Multi-Million Dollar Campaign.

Here are some key quotes:

"Renowned as an industry innovator with a history of firsts in the wellness space, Westin Hotels & Resorts today announced the global launch of the Westin Well-being Movement, an ambitious $15 million brand-wide campaign designed to enhance the well-being of guests and associates around the world. The year-long initiative will introduce a string of innovative partnerships and programs across Westin's six brand pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.
[...]
The Westin Well-being Movement will launch globally with Headspace, a leading force in the field of health and well-being. This first new partnership of 2014 is aimed at helping guests "feel well."
Headspace co-founder and meditation expert, Andy Puddicombe, will lead the charge as the authority for the brand's "Feel Well" pillar and is the first appointee to the Westin Well-being Council - a diverse advisory board composed of renowned thought leaders, each of whom aligns with a specific wellness brand pillar.
[...]
The new partnership with Headspace will encourage guests and associates to look after the health of their minds, with simple guided meditation exercises that help them smile more, listen more, worry less and sleep better.
Westin is the first hotel brand to launch a brand-wide mindfulness and meditation program. The partnership with Headspace will provide guests with customized content through a dedicated space on Westin.com, including videos and audio files. Specifically curated for Westin guests, the program is designed to address the needs of both leisure and business travelers, pre and post-stay and including programs to help guests get ready for their onward journey. Westin will also introduce Headspace modules to help promote wellness in the workplace.
"We are very excited to be the official launch partner for Westin's Well-being Movement. The health benefits of practicing mindfulness are widely recognised, and this partnership highlights Westin's commitment to improving the well-being of their guests and associates," said Andy Puddicombe, Co-Founder, Headspace. "We believe that the simple and easy to learn mindfulness techniques we have developed at Headspace will help both guests and associates alike lead happier and healthier lives."